Broadcast is available to organizations that have been enabled for it, and it is managed through the API. The dashboard has no Broadcast section. See Set up Broadcast for access and prerequisites.
Broadcast or transactional sending
Use transactional sending when your application triggers a message for a specific person, such as a password reset or an order confirmation. Use Broadcast when you send the same message to a list, such as a product announcement or a newsletter.
Both types respect the suppression list. Only Broadcast respects unsubscribes.
How the pieces fit together
1
Add contacts
A contact is an email address in your organization. You can store custom contact properties on it.
2
3
Write a template
A template holds versions of your content. You publish a version to make it the active one.
4
Create and send a broadcast
A broadcast ties a sender address, a template, and an optional segment and topic together. You send it immediately or schedule it.
5
Follow delivery
The broadcast moves through a status lifecycle. Each recipient has a send record, and the email events for a recipient carry the broadcast id.
Next steps
Set up Broadcast
Access, domain prerequisites, and API key permissions
Contacts, segments, and topics
Manage your list and choose who receives a broadcast
Templates
Versions, publishing, and what freezes when
Create and send a broadcast
Scheduling, statuses, recipients, and events
Unsubscribe and suppression
The unsubscribe link, one-click unsubscribe, and the suppression list